Belgian advertising agency 'Publicis' released an advertising campaign hoping to promote the effects of Alzheimer's disease in a creative and powerful picture. The caption reads, "Today, 85,000 Belgians won't remember what they read in their newspaper. Let's support them."
Many are affected by Alzheimer's disease, and by ensuring that the public understands its early symptoms, potential help could be provided. The visually enticing and simple ad features vanishing words to showcase how information can be easily forgotten, sending a powerful message.
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