Alva Studios, a large photography studio based in London, has just built a new studio location with the help of Ackroyd Lowrie, an architecture firm also from London. The new West London studio is both massive and technologically advanced, reflecting the importance of commercial photography in media today.
While Alva Studios' new building features comfortable foyers and dining spaces for current and potential clients, the technological innovations throughout the studio space are its true draw. For one, the studio has an automated, adjustable ceiling, meaning that it can host an array of large machinery for industrial clients. Another of the features in the space is automated daylight control. In one of the shooting spaces, lights can be automatically set to various times of day, removing the need for photographers to have to wait for "golden hour."