In an effort to spotlight the photographers that are doing amazing things with Sony equipment, the technology brand developed an online community dubbed the Sony Alpha Imaging Collective.
This global community exists online and connects different artists who are excelling in their field. In addition to spotlighting the "next generation" of photographers, this exclusive club aims "to capture and create content that inspires others to share their love for travel, adventure and above all else, the art of photography." While an elite few members can become brand ambassadors, everyone is welcome to follow and become inspired by the journey. Content that spotlights these different photographers is shared on the brand's channels, creating a space for photography and travel enthusiasts to connect, share stories and most importantly, find inspiration.
What Makes This Trend Stand Out
- Alpha Imaging Collective
- Sony's online community that highlights photographers using Sony equipment
- Travel-inspired Photo Collectives
- Exclusive photography groups focused on travel and adventure
- Brand Ambassador Programs
- Creating opportunities for members to represent the brand and its products
Sectors Adopting This
- Photography
- Brands can develop online communities to highlight photographers using their products
- Travel
- Companies can tie-in photography experiences to create memorable travel opportunities for customers
- Tech
- Creating platforms to bring together like-minded users can increase engagement and loyalty
