Although it's not hard to find an aloe very drink on the market, Simplee Aloe was developed as one that you can count on to be all natural. In order to set itself apart from the competition, packaging by Designers Anonymous positions the healthy beverage as a "youth invigorator."
The side of the beverage cartons clearly communicate the process that the aloe vera plant takes from the farm to being packaged for consumption. The drink is not made with any artificial colors, flavorings or preservatives, which makes it ultra appealing to those who want to know exactly what they're putting in their bodies. As a result of presenting Simplee Aloe in this way, the brand has since developed a presence in stores like Whole Foods, Sainsbury’s, The Japan Centre and online through Amazon.
What's Driving This Trend
- Natural Ingredients Beverages
- The trend of natural and simple ingredients in beverages presents opportunities for innovation in the development of new drinks without additives or artificial flavors.
- Transparent and Informative Packaging
- The trend of communicative packaging presents opportunities for innovation in developing packaging that informs consumers of the process by which the product is made and accurately depicts the contents of a product.
- Youthful Beverages
- The trend of revitalizing and invigorating beverages presents opportunities for innovation in developing beverages that appeal to younger consumers and present themselves as beneficial for overall health.
Who This Affects Most
- Beverage Industry
- The beverage industry presents opportunities for innovation in the development of natural and healthful beverages, through the use of pure and simple ingredients, and informative packaging.
- Health and Wellness Industry
- The health and wellness industry presents opportunities for innovation in the development of pure and natural foods and beverages that are beneficial to health and wellness.
- Retail Industry
- The retail industry presents opportunities for innovation in the marketing and merchandising of healthful products like Simplee Aloe, by positioning them as youthful and rejuvenating beverages that appeal to consumers who value transparent and informative packaging and all natural ingredients.
