The Alcon Pataday Eye Drops are Available Over-the-Counter
Michael Hemsworth — February 19, 2020 — Marketing
References: pataday.myalcon & drugstorenews
The Alcon Pataday allergy eye drops are now available from the brand as an over-the-counter product that will offer consumers a way to combat against the unwanted effects of allergy season. The product range includes the Pataday Once Daily Relief and the Pataday Twice Daily Relief, which are both formulated with a top doctor-prescribed ocular allergy itch relief ingredient. Both of the products will provide long-lasting allergy relief within mere minutes to help a person get back to their day as quickly as possible.
Alcon North America Region President Sergio Duplan spoke on the Alcon Pataday allergy eye drops saying, "At Alcon, we are focused on delivering new eye care products and solutions that meet the needs of patients and consumers, including those who suffer from allergies. We are proud to launch prescription-strength Pataday as a convenient, more easily accessible, over-the-counter option to relieve the itchy eyes that almost 1-in-5 Americans experience due to ocular allergies.”
Alcon North America Region President Sergio Duplan spoke on the Alcon Pataday allergy eye drops saying, "At Alcon, we are focused on delivering new eye care products and solutions that meet the needs of patients and consumers, including those who suffer from allergies. We are proud to launch prescription-strength Pataday as a convenient, more easily accessible, over-the-counter option to relieve the itchy eyes that almost 1-in-5 Americans experience due to ocular allergies.”
Trend Themes
1. Over-the-counter Eye Drops - The availability of Alcon Pataday as an over-the-counter product presents an opportunity for disruptive innovation in the eye drops industry.
2. Doctor-prescribed Ocular Allergy Relief - Formulating eye drops with top doctor-prescribed ocular allergy itch relief ingredients opens up disruptive innovation possibilities for developing more effective allergy relief solutions.
3. Convenience and Accessibility in Eye Care Products - The launch of prescription-strength Pataday as an easily accessible over-the-counter option demonstrates the potential for disruptive innovation in making eye care products more convenient for consumers.
Industry Implications
1. Eye Drops - The availability of over-the-counter Alcon Pataday creates a disruptive innovation opportunity in the eye drops industry.
2. Allergy Relief - The formulation of eye drops with doctor-prescribed ocular allergy relief ingredients has the potential to disrupt the allergy relief industry by providing more effective solutions.
3. Consumer Healthcare - The launch of easily accessible prescription-strength Pataday as an over-the-counter option highlights the disruptive innovation potential in improving convenience and accessibility in the consumer healthcare industry.
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