It's not unusual for corporations to turn to social media influencers to help promote a product, but JetBlue's All You Can Jet contest is taking this one step further, by asking potential contestants to wipe their Instagrams, and transform their account into an ad for the company.
This over-the-top marketing effort acknowledges that people are willing to alter their social media's aesthetic for the chance to win a prize, however this competition requires a little more commitment and effort. Those interested in entering will have to delete or archive every post, and upload content that promotes the airline carrier.
The winner of the All You Can Jet competition can win free airfare for themselves and a companion for a year.
Image Credit: Jet Blue