It's not unusual for corporations to turn to social media influencers to help promote a product, but JetBlue's All You Can Jet contest is taking this one step further, by asking potential contestants to wipe their Instagrams, and transform their account into an ad for the company.
This over-the-top marketing effort acknowledges that people are willing to alter their social media's aesthetic for the chance to win a prize, however this competition requires a little more commitment and effort. Those interested in entering will have to delete or archive every post, and upload content that promotes the airline carrier.
The winner of the All You Can Jet competition can win free airfare for themselves and a companion for a year.
Image Credit: Jet Blue
What's Driving This Trend
- Social Media Promotion
- Opportunities for companies to leverage user-generated content for marketing purposes
- Influencer Marketing
- Using popular social media accounts to promote brands and products
- Gamification
- Creating a contest or game to engage users and promote a company
Who This Affects Most
- Airline
- Potential for airlines to leverage social media promotions and influencer marketing to increase brand awareness and ticket sales
- Travel
- Opportunities for travel companies to utilize creative marketing campaigns to attract customers and stand out in a crowded market
- Social Media
- Companies can leverage social media platforms to create engaging marketing campaigns that encourage user participation and generate buzz
