The 'All Terrain Banner' Shifts While You Rotate Your Tablet
Alexander Lam — June 11, 2013 — Marketing
References: ibelieveinadv
Using your tablet's auto-rotate technology, ad agency BBDO Belgium teamed up with online ad firm Adhese to create the 'All Terrain Banner.' The online ad was specially built to showcase the Mercedes G-Class's rugged all-terrain features.
After detecting that a user is using their tablet, the All Terrain Banner shows a Mercedes driving on rough terrain. It then asks the user to rotate their tablet by 90 degrees in a certain direction. Upon rotating the tablet, the text rotates but the Mercedes continues to drive in the same direction.
Along with the striking visual of a car driving vertically upwards is the text "Conquers the steepest slopes." The banner links to a page that immediately allows the user to book a test drive.
After detecting that a user is using their tablet, the All Terrain Banner shows a Mercedes driving on rough terrain. It then asks the user to rotate their tablet by 90 degrees in a certain direction. Upon rotating the tablet, the text rotates but the Mercedes continues to drive in the same direction.
Along with the striking visual of a car driving vertically upwards is the text "Conquers the steepest slopes." The banner links to a page that immediately allows the user to book a test drive.
Trend Themes
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Interactive Tablet Ads — Create tablet ads that engage users through interactive features like auto-rotate technology.
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Contextual Advertising — Utilize contextual information from the device, such as tablet orientation, to deliver personalized and relevant ads.
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Seamless User Experience — Design online ads that seamlessly integrate with the user's device and provide a smooth and immersive experience.
Industry Implications
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Advertising — Incorporate innovative technologies and interactive features into digital advertising campaigns to capture users' attention and improve engagement.
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Automotive — Leverage targeted online ads with immersive experiences to promote test drives and showcase the unique features of specific car models.
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Digital Marketing — Explore new ways to deliver personalized and contextually relevant ads on different devices, such as tablets, to enhance the effectiveness of marketing campaigns.
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