Using your tablet's auto-rotate technology, ad agency BBDO Belgium teamed up with online ad firm Adhese to create the 'All Terrain Banner.' The online ad was specially built to showcase the Mercedes G-Class's rugged all-terrain features.
After detecting that a user is using their tablet, the All Terrain Banner shows a Mercedes driving on rough terrain. It then asks the user to rotate their tablet by 90 degrees in a certain direction. Upon rotating the tablet, the text rotates but the Mercedes continues to drive in the same direction.
Along with the striking visual of a car driving vertically upwards is the text "Conquers the steepest slopes." The banner links to a page that immediately allows the user to book a test drive.
Transforming Online Tablet Ads
More Stats +/-
Airhead Lip-Locking Ads
Pee-Powered Party Campaigns
Plastic-Infused Surfing Ads
Hands-Free Burger Campaigns
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The 'All Terrain Banner' Shifts While You Rotate Your Tablet
- By: Alexander LamJun 11, 2013