In order to test the idea of an all day breakfast in Canada, McDonald's will be allowing some of its chain stores to introduce the concept.
All day breakfasts are a relatively popular concept in theory in the North, and so the fact that McDonald's is testing it in Canada reveals that there appears to be value in the idea. After having successful all day breakfast introductions in the United States, it is only a natural step for the brand to offer the same north of the border. The brand will offer the service at a handful of Canadian locations and if those prove to be popular, will offer it in all of its locations.
This all day breakfast idea could lead to other brands following suit in order to compete with the fast food giant.