McDonald's All Day Breakfast Will be Introduced in Canada
Mishal Omar — January 12, 2017 — Lifestyle
References: business.financialpost & globalnews
In order to test the idea of an all day breakfast in Canada, McDonald's will be allowing some of its chain stores to introduce the concept.
All day breakfasts are a relatively popular concept in theory in the North, and so the fact that McDonald's is testing it in Canada reveals that there appears to be value in the idea. After having successful all day breakfast introductions in the United States, it is only a natural step for the brand to offer the same north of the border. The brand will offer the service at a handful of Canadian locations and if those prove to be popular, will offer it in all of its locations.
This all day breakfast idea could lead to other brands following suit in order to compete with the fast food giant.
All day breakfasts are a relatively popular concept in theory in the North, and so the fact that McDonald's is testing it in Canada reveals that there appears to be value in the idea. After having successful all day breakfast introductions in the United States, it is only a natural step for the brand to offer the same north of the border. The brand will offer the service at a handful of Canadian locations and if those prove to be popular, will offer it in all of its locations.
This all day breakfast idea could lead to other brands following suit in order to compete with the fast food giant.
Trend Themes
1. All-day Breakfasts - The popularity of all-day breakfasts in North America is opening up opportunities for QSR chains to introduce this concept.
2. Expansion of All-day Breakfasts - McDonald's testing all-day breakfasts in Canada suggests that there is potential for the concept to expand further into new markets.
3. Competition in the QSR Market - Other QSR brands may need to offer all-day breakfasts in order to stay competitive with McDonald's and meet consumer demand.
Industry Implications
1. Quick Service Restaurants - With the success of McDonald's all-day breakfasts, QSR chains have the opportunity to attract more customers and increase sales.
2. Food and Beverage - The introduction of all-day breakfasts presents an opportunity for food and beverage companies to develop new products and expand their offerings.
3. Fast Food - The all-day breakfast trend is disrupting the fast food industry, prompting chains to rethink their menus and operational strategies.
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