Alila Hotels and Resorts is carefully building more eco-luxury retreats, this time deep in the Maldives.
Alila Fillas Hadahaa is set in the Gaafu Alifu Atoll, an area containing endangered coral reefs.
Alila Hotels has been recognized by Green Globe for their development practices and now the $40 million resort has been carefully planned to have only positive impact on the economy, without negative impact on the ecology.
Implications - With society placing an increased importance on environmentally friendly products, a company or brand can benefit by creating a line or series of products that are entirely eco-friendly. By having a series of products that are Green, a company can trumpet its commitment to sustainable products and living without seeming disingenuous.