Off the grid, people have come to place great faith in their battery-powered electronics, but soon enough the charge does dry up. These Alfacell Batteries ads promote one brand that claims to offer higher power for the lowest cost, and peace of mind in a variety of different circumstances.
Five animated prints were created by the Conexão advertising agency of Rio de Janeiro, Brazil, depicting an assortment of indoor and outdoor activities that require high performance and reliability in the fuel cells that feed the gadgets at hand. In one of these Alfacell Batteries ads, a boy is caught red-handed watching pornography on television, unable to change the channel since his remote is no longer working. The campaign also describes the dangers of camping and missing the perfect photo op because of defective fuel cells.