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Clumsy Fuel Cell Campaigns

These Alfacell Batteries Ads Discourage Gambling with Power

— August 29, 2011 — Marketing
Off the grid, people have come to place great faith in their battery-powered electronics, but soon enough the charge does dry up. These Alfacell Batteries ads promote one brand that claims to offer higher power for the lowest cost, and peace of mind in a variety of different circumstances.

Five animated prints were created by the Conexão advertising agency of Rio de Janeiro, Brazil, depicting an assortment of indoor and outdoor activities that require high performance and reliability in the fuel cells that feed the gadgets at hand. In one of these Alfacell Batteries ads, a boy is caught red-handed watching pornography on television, unable to change the channel since his remote is no longer working. The campaign also describes the dangers of camping and missing the perfect photo op because of defective fuel cells.
Trend Themes
1. High Performance Fuel Cells - The trend towards high performance fuel cells will create opportunities for businesses to offer longer lasting and more reliable power solutions for electronic devices.
2. Affordable Power Options - The trend towards affordable power options for consumers will create opportunities for businesses to offer cost-effective ways to power electronic devices on and off-grid.
3. Humorous Yet Impactful Advertising - The trend towards humorous yet impactful advertising will create opportunities for businesses to make lasting impressions on consumers by using creative and attention-grabbing marketing techniques.
Industry Implications
1. Renewable Energy - The renewable energy industry has an opportunity to innovate and create safer, more efficient and cost-effective fuel cell solutions that can power electronic devices for extended periods of time.
2. Consumer Electronics - The consumer electronics industry has an opportunity to partner with renewable energy companies and offer comprehensive solutions for powering on and off-grid electronic devices.
3. Advertising - The advertising industry has an opportunity to create humorous and impactful campaigns that address common pain points of consumers and provide solutions that result in a lasting impression.
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