Alexander Wang's Fall/Winter 2012 Video Records Famous Men
Jordy E — September 11, 2012 — Pop Culture
References: alexanderwang & nylonguysmagazine.tumblr
Alexander Wang's Fall/Winter 2012 ready-to-wear collection took to Beijing for its unveiling. In order to hype up the stellar line, the brand interviewed A$AP Rocky, Diplo and Penn Badgley as they strolled around the Asian streets.
The short film zooms in on each of the celebrities in their most natural environments. A$AP Rocky bobs about a dimly lit space with a rocking crowd while Diplo commands an electric dance room. The final shot hones in on Badgley who is found roaming about in a romantic manner.
Wang's team chose to focus on the subjects of creativity, perfection and self-reflection in the film. The men brought up unique points and perspectives, each with a clear will for success.
The short film zooms in on each of the celebrities in their most natural environments. A$AP Rocky bobs about a dimly lit space with a rocking crowd while Diplo commands an electric dance room. The final shot hones in on Badgley who is found roaming about in a romantic manner.
Wang's team chose to focus on the subjects of creativity, perfection and self-reflection in the film. The men brought up unique points and perspectives, each with a clear will for success.
Trend Themes
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Celebrity Fashion Interviews — Opportunity to engage with celebrities and showcase fashion through interviews
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Asia Fashion Showcase — Opportunity to tap into the Asian market by showcasing fashion collections
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Authenticity in Fashion Marketing — Opportunity to capture the essence of celebrities in their natural environments for marketing purposes
Industry Implications
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Fashion — Fashion brands can leverage celebrity interviews to promote their collections and build brand image
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Entertainment — Entertainment industry can collaborate with fashion brands to create engaging content featuring celebrities
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Marketing — Marketing professionals can explore new approaches to promote fashion through innovative celebrity interviews
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