Alexander Wang's Fall/Winter 2012 ready-to-wear collection took to Beijing for its unveiling. In order to hype up the stellar line, the brand interviewed A$AP Rocky, Diplo and Penn Badgley as they strolled around the Asian streets.
The short film zooms in on each of the celebrities in their most natural environments. A$AP Rocky bobs about a dimly lit space with a rocking crowd while Diplo commands an electric dance room. The final shot hones in on Badgley who is found roaming about in a romantic manner.
Wang's team chose to focus on the subjects of creativity, perfection and self-reflection in the film. The men brought up unique points and perspectives, each with a clear will for success.