Photographer Alexander James is a fine-art photographer who loves to shoot underwater. His latest work takes flowers and fruit into a 7,000 gallon custom tank. With the perfect lighting techniques, he captured this set of unbelievable submerged photography.
Alexander James is able to achieve amazing outcomes just by shooting raw. He uses no Photoshop or post production editing at all to alter his photos -- what you see is simply what you get.
Implications - Consumers are no longer looking for images that are strictly attractive. Patrons are looking for features that stick out as matchless and inventive. Creating something different simply by doing something unprecedented, such as submerged fruit art, can help it stand out from other competitors. Companies can prosper by exploring other uncharted areas in art and services.