To offer support during a pandemic, many individuals and businesses are being generous with their products and services and in some cases, deviating from their usual offerings to keep communities in good health; many distilleries are focusing their efforts on producing alcohol-based hand sanitizer due to shortages, including BrewDog, which plans to sell a WHO-approved hand sanitizer early next week to meet the demand for the product in the UK.
BrewDog's hand sanitizer is branded and packaged with the distillery's iconic blue color and has been dubbed Punk Sanitizer, which reminds of the naming and labeling for its popular Punk IPA beer.
To combat shortages, a variety of non-distilleries are also manufacturing hand sanitizers where facilities are set up to do so.
Image Credit: BrewDog
What's Driving This Trend
- Distillery-crafted Hand Sanitizers
- The trend of distilleries producing hand sanitizers in response to shortages presents an opportunity for disruptive innovation in the personal care industry.
- Generosity in Times of Crisis
- The trend of businesses deviating from their usual offerings to support their communities presents an opportunity for disruptive innovation in various industries.
- Shortage-driven Product Diversification
- The trend of non-distilleries manufacturing hand sanitizers to combat shortages presents an opportunity for disruptive innovation in manufacturing and distribution.
Who This Affects Most
- Distilleries
- Distilleries have the opportunity to disrupt the personal care industry by producing alcohol-based hand sanitizers.
- Brewing
- Brewers can explore disruptive innovations by diversifying their product offerings and creating hand sanitizers during times of crisis.
- Manufacturing
- Manufacturing companies can disrupt the market by adapting their facilities to produce hand sanitizers and addressing shortages.
