The Alca Luftal campaign features adorable cartoons facing daily difficulties that often leave you speechless. Alca Luftal is anti-nausea medication, and when life gets tough, sometimes you just want to hurl.
The Alca Luftal campaign capitalizes on this, placing these cute cartoons in terrifying situations such as unplanned pregnancy or a fist fight. The empty speech bubbles speak to the possibility of puking, tying the campaign together as a whole.
Implications - Ever since the recent economic recession, many individuals have encountered feelings of loss and lack of control. Businesses that offer consumers a wide range of products with which they can interact, will appeal to a very wide audience. Consumers will relish in the sense of authority and empowerment received when using such products.