Albany Bakeries, the South Africa-based baking chain, recently launched a revolutionary packaging solution for its loaves -- tamper-proof bread packaging.
The new tamper-proof bread packaging was launched in response to concerns from customers that sometimes individuals stole bread slices from the store. In addition to petty tampering, there were also rumors of fake bread being sold under the Albany Bakeries name. While the new packaging solution came as a large cost to Albany Bakeries, the brand believes it will give consumers peace of mind and increase brand loyalty.
“This is the first-ever tamper-proof bread bag in South Africa and uses laser seal technology to ensure the bread is sealed,” said Lorraine de Graaff, Marketing director of Albany Bakeries. “This is an additional measure to ensure hygiene and product safety which is what our consumers have come to expect and Albany is always looking at ways to improve packaging and this innovation adds to the brand promise."