Alan Crocetti's jewelry brand is eponymous and liberating, creating modern designs that breach all gender conforming ideals. The designer is based in London and born in Brazil, blending cultural themes together when creating. He was essentially tired of the concept of what men or women want, deciding to create pieces that encourage freedom.
Crocetti explains, "it’s all about men wearing jewelry that maybe women would wear. It’s so amazing how many guys are actually buying into the brand, what it represents, and not thinking that the pieces are feminine, masculine etc. These ideas come from a patriarchal point of view, which is dying pretty fast now. Happy times.” The designs are eclectic, creating a design language that perfectly fuses multiple angles. The main bias leans towards romanticism and dark themes, translated through rings that look like a velociraptor claw, silver rose stems and more.