Just because summer is almost here doesn't mean that fashion is all sunshine and lollipops, as the Akila Berjaoui for Ellery Gazette photo series shows. Instead, some photographers focus solely on the mood created by what they are shooting. In this case, the dark clothing and somber setting gave the entire shoot a raw and gritty feel that was taken further by the grainy shots.
The Akila Berjaoui for Ellery Gazette photo series doesn't really focus on the fashion it is purported to be showcasing; instead, it was shot with the intention of sucking the viewer into this seductive world. The candid, sensual images really create a connection with the audience.
What's Driving This Trend
- Raw and Gritty Photography
- Opportunity to explore unconventional settings and darker moods in fashion photography
- Sensual Fashion Photography
- Opportunity to use candid and provocative images to create deeper connections with viewers
- Mood-based Fashion Shoots
- Opportunity to use setting and tone to tell a story beyond just the clothing being showcased
Who This Affects Most
- Fashion
- Opportunity to leverage unconventional photography to enhance brand storytelling and deepen emotional connections with customers
- Photography
- Opportunity to explore unconventional settings and moods in fashion and other genres of photography
- Advertising
- Opportunity to use provocative and emotional imagery to disrupt traditional marketing strategies and stand out in a crowded market
