Nike recently teamed up with design firm Teague to create an aircraft design specifically catered to traveling athletes and, specifically, basketball teams. The result is a super stylish cabin complete with a space that athletes can recharge, fuel up and bond while thousands of miles up in the sky.
Teague is a design company that specializes in creating and customizing the look of many popular and luxury aircraft interiors. For this Nike collaboration, both companies worked towards creating a space that was functional as well as stylish for basketball players to enjoy while moving from place to place. The airplane is designed to fit a typical roster of 13 players. The space comes with a chic blue and red color scheme equipped with Nike pillows, a lounge area, high-tech showers and a kitchen.
What Makes This Trend Stand Out
- Athlete-centered Design
- Creating products and services custom-tailored to meet the unique needs and preferences of athletes presents opportunities for disruptive innovation.
- Luxury Travel for Sports Teams
- Developing high-end travel solutions for athletic teams provides an untapped area of growth and opportunity for the aviation industry.
- Functional Style
- Combining both style and functionality in product design and development provides avenues for innovation and growth across various industries.
Sectors Adopting This
- Aviation
- Designing custom aircraft interior solutions geared towards sports teams can create opportunities for airlines and airplane manufacturers to increase revenue and meet customer needs in a unique way.
- Sports Apparel & Equipment
- Partnering with companies to develop and design custom travel solutions for athletic teams can create opportunities for growth and innovation in sports apparel and equipment.
- Luxury Hospitality
- Creating customized high-end travel experiences for athletic teams offers opportunities for growth in the luxury hospitality sector.
