Airbnb and TBWA Singapore created this unique zoetrope to simulate traveling across the world in order to promote an Airbnb campaign titled 'A Different Paris.' This particular campaign encourages people to travel to new destinations using Airbnb services, which will allow them to experience the hidden treasures beyond touristy attractions.
The zoetrope is an over-sized 3D contraption that films an "anecdote about seeing more of cities like Paris with help from one's local Airbnb host." The actual device measures almost four meters in diameter and almost 12 meters in circumference. The playful device uses 11,256 parts including 1,476 figurines, which all work together in simulating an authentic cultural experience.
This unique Airbnb campaign projects an envious experience that is sure to encourage people to want to travel and indulge in new destinations and cultures.
Key Themes Behind This Trend
- Travel Simulations
- Creating unique zoetropes or similar contraptions to simulate immersive travel experiences in the form of a marketing campaign.
- Airbnb Promotions
- Encouraging travel using Airbnb services and promoting unique and unforgettable experiences beyond touristy attractions.
- Cultural Immersion
- Encouraging local and cultural immersion by experiencing hidden treasures with the help of local Airbnb hosts.
Where This Applies
- Hospitality
- Hotels and resorts can create unique immersive experiences using similar zoetropes or contraptions to promote their services.
- Advertising
- Marketing agencies can use creative technological devices like the zoetrope to create engaging user experiences that promote brand awareness.
- Tourism
- The tourism industry can promote hidden treasures and encourage local cultural immersion through unique marketing campaigns like Airbnb's 'A Different Paris'.
