The RabbitAir MinusA2 is a cutting-edge air filter which combines cool features with a stylish design and mood lighting. The design is slick enough that the website actually features over a dozen photos of the air filter as a design accessory for your home or office... I've never seen that for an air filter before.
Implications - Today's consumer is looking for ways to incorporate a design element in everything they do, as self expression is of high priority in this selfcentric society. Thus, even the most mundane products are adding aesthetic appeal while enhancing functionality. This serves as a reminder to big and small companies to never neglect the power of novelty and romanticism.