UiPath was selected by The Very Group to deploy an agentic pricing solution featuring explainable decision-making tools designed to accelerate retail pricing across the group’s brands. The three-year partnership will modernize The Very Group’s existing data-led pricing strategy with faster, more transparent workflows.
The rollout combines automation with campaign simulation, optimization and scenario planning, while reducing manual pricing processes and providing clearer visibility into margins and performance. UiPath will integrate the solution with The Very Group’s existing data assets and operating model, supporting alignment across commercial and merchandising teams. The platform will help manage pricing decisions across a range of more than 200,000 products.
For employees and shoppers, the initiative could support more agile pricing, improved stock management and better-informed merchandising decisions. The partnership reflects growing retailer interest in agentic AI systems that automate complex commercial tasks while allowing staff to focus on higher-value analytical work.
Image Credit: UiPath
Why This Trend Is Growing
- Agentic Pricing Automation
- Retailers are shifting from manual price updates to autonomous systems that simulate scenarios, optimize margins and adapt across large product catalogs with greater speed and transparency.
- Explainable Retail AI
- Transparent decision tools are becoming essential as businesses seek AI systems that justify pricing recommendations and build trust across commercial, merchandising and leadership teams.
- AI-powered Scenario Planning
- Advanced simulation platforms are reshaping pricing strategy by allowing retailers to test campaigns, inventory impacts and margin outcomes before decisions reach the market.
Industries Being Reshaped
- Retail Technology
- Agentic automation is expanding the role of retail platforms by embedding intelligent pricing, stock management and workflow optimization into daily commercial operations.
- E-commerce
- Dynamic pricing intelligence creates new competitive advantages for online retailers managing large assortments, promotional calendars and real-time shopper demand signals.
- Enterprise Automation
- AI-driven workflow orchestration is opening opportunities for automation providers to move beyond task execution into complex commercial decision support.
