Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Urban Outfitters' Afterpay Enables Shoppers to Pay in 4 Installments

 - Jun 4, 2018
References: afterpay & psfk
Urban Outfitters understand that clothes shopping can be an expensive venture for most consumers and installed Afterpay in its online stores to offer individuals a unique payment plan.

The new service, which will be compatible with all of Urban Outfitters' brands, like Anthropologie and Free People, enables shoppers to pay for their purchases in four interest-free installments. This means that consumers can afford to buy their favorite brands, without having to wait for pay day. This new service appeals to the brand's Millennial-heavy consumer base as it offers the young generation a more accessible and flexible means of updating their wardrobes.

Afterpay was rolled out on May 31st, marking the first time an American company has implemented the service.

Image credit: A. and I. Kruk, Roman Tiraspolsky