Nestlé Unveiled New Gin and Tonic-Flavored After Eights
Grace Mahas — August 24, 2020 — Lifestyle
References: foodbev
Nestlé recently expanded its popular mint chocolate covered sugar confectionery series with the introduction of the new After Eight Gin & Tonic & Mint. As its name suggests, the new, limited-edition offering boasts a "zingy" flavor profile and is made from 100% natural peppermint oil and responsibly sourced cocoa from the Nestlé Cocoa Plan.
Debbie Bowen, senior brand manager for After Eight, said: “Gin has rapidly become the nation’s spirit of choice, so what could be better than combining the flavors of our favorite tipple with the delicious mint fondant and dark chocolate that has made After Eight so popular for almost sixty years. After Eight Gin & Tonic & Mint is a delightfully fresh, zesty twist on a classic, and we believe it will prove to be a very popular addition to the range.”
Image Credit: Nestlé
Debbie Bowen, senior brand manager for After Eight, said: “Gin has rapidly become the nation’s spirit of choice, so what could be better than combining the flavors of our favorite tipple with the delicious mint fondant and dark chocolate that has made After Eight so popular for almost sixty years. After Eight Gin & Tonic & Mint is a delightfully fresh, zesty twist on a classic, and we believe it will prove to be a very popular addition to the range.”
Image Credit: Nestlé
Trend Themes
1. Flavored Sugar Confectionery - The introduction of alcohol-flavored confectionery opens up opportunities for creating unique, indulgent treats.
2. Limited-edition Food Products - The release of limited-edition flavors like After Eight Gin & Tonic & Mint taps into consumer demand for exclusivity and novelty.
3. Combining Popular Flavors - The combination of popular flavors, such as gin and tonic, with confectionery presents an innovative way to create new taste experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore potential collaborations to develop more alcohol-flavored confectionery products.
2. Confectionery - Confectionery companies can leverage the trend of limited-edition flavors to drive product innovation and increase customer engagement.
3. Retail - Retailers can capitalize on the popularity of unique flavors by showcasing and promoting limited-edition and specialty food products.
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