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Cost-Conscious Branding

Economy is a Quality and Affordable Food Brand

— May 23, 2014 — Lifestyle
When it comes to finding an affordable food brand, it's difficult to discover one that tastes good for the price. Economy is aiming to change this, and by working with the branding agency 'Facing,' the company has redesigned its look to appear affordable but still reliable.

As such, the packaging is very simplistic, and all font is done in red and placed onto an all-white background. The font is not anything fancy, which conveys the straightforward, no-frills aesthetic of the brand. Many people tend to veer away from cheaper brands, but at times the only thing that makes them cost more is the expensive packaging. With Economy, consumers are paying affordable prices for food that's just as good as the next brand in the grocery store.
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