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Multipurpose Pickup Trucks

The AEV 4-Door Brute Double Cab for SEMA 2011 is Powerful

— November 7, 2011 — Autos
The AEV 4-Door Brute Double Cab for SEMA 2011 is a drool-worthy pickup for anyone who loves Jeeps.

This week, images of the all new, totally badass AEV Brute Double Cab Pickup Jeep were released. Needless to say, they're mouth watering. The pickup is based on the newest edition of the Jeep Wrangler. It extends the body 30 inches longer to accommodate the 5 x 5 pickup bed, perfect for hauling both your progeny and toys alike. However, the truck is not being labeled as a pickup. When asked what they would like to position the vehicle as, the folks at AEV Conversion said, "the Brute Double Cab is not meant to be an alternative to a traditional pickup, but is uniquely positioned to serve the overland market with more off road capability than a four-door truck and more cargo room and carrying capacity than a Jeep."

The only down side to all this? You have to wait until mid-2012 to satisfy your Jeep needs.
Trend Themes
1. Multipurpose Pickup Trucks - AEV's Brute Double Cab Pickup Jeep is marketed as a fusion of a pickup truck and Jeep, optimizing carrying and off-road capabilities - offering opportunities to develop innovative multipurpose pickup trucks.
2. Overlanding Market - The AEV Brute Double Cab Pickup Jeep is uniquely positioned to cater to overland market by providing more off-road capability than a four-door truck and more cargo room and carrying capacity than a Jeep, creating new opportunities to innovate in this growing market segment.
3. Hybrid Vehicles - The AEV Brute Double Cab Pickup Jeep extending the body 30 inches longer to accommodate the 5 x 5 pickup bed, blurs the lines between conventional trucks and Jeeps, providing opportunities for R&D to create hybrid vehicles.
Industry Implications
1. Automotive - The automotive industry can leverage the popularity of overlanding and develop multipurpose pickup trucks like AEV's Brute Double Cab Pickup Jeep.
2. Off-road Vehicles - Off-road vehicle manufacturers can explore the opportunity of introducing the demanded features of over-landing into the already popular off-road vehicles.
3. Auto Modification - Auto modification companies can capitalize on people's desire for vehicles that are able to do more than one thing, developing customized multipurpose pickup trucks.
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