In this super exclusive video, you can learn all about the highly sought-after Japanese advertising secrets that you were never supposed to know.
Finally revealed by an insider, viewers get a peak at the drama and devious behavior that happens behind the scenes at some of the most important advertisement campaigns. Winter ads are filmed in the summer, dogs chase pieces of meat, clients are given whiskey in their coffee, but the most vital secret is the sushi.
As an advertisement which parodies other advertisements, this commercial for Gin-no-Sara Sushi by Dentsu Tokyo is a playful ruse that demonstrates the importance of happiness in successful advertisement. All the while, the brand is portrayed as the best kept secret of all of the Japanese advertising secrets out there for a dramatic impact.
Commercial Tactics Parodies
More Stats +/-
Furry Face-Palming PSAs
Advertising Festival Infographics
Touchable Turntable Posters
Overused Icon Campaigns
Sarcastic Description Car Ads