The Acceptable Ads Platform Was Launched By Adblock Plus
Rahul Kalvapalle — September 15, 2016 — Marketing
References: adblockplus.org & engadget
The popular Adblock Plus web browser extension service has launched an innovative new advertising platform that is designed to function as an advertising network designed for publishers who want to deploy ads to Adblock users in a manner that isn't annoying.
The Acceptable Ads Platform can easily be deactivated by users if they so choose. From the publisher point of view, the ads need to meet specific criteria for size as well as labeling before they can be put out there for engagement by millions of web users.
Ultimately, this particular advertising platform is an excellent initiative considering that it allows publishers and advertisers to get their messages out there in a manner that doesn't completely turn away web users who don't like irritating ads that get in their way.
The Acceptable Ads Platform can easily be deactivated by users if they so choose. From the publisher point of view, the ads need to meet specific criteria for size as well as labeling before they can be put out there for engagement by millions of web users.
Ultimately, this particular advertising platform is an excellent initiative considering that it allows publishers and advertisers to get their messages out there in a manner that doesn't completely turn away web users who don't like irritating ads that get in their way.
Trend Themes
1. User-friendly Advertising - The Acceptable Ads Platform offers a user-friendly advertising experience by allowing users to deactivate the ads and setting specific criteria for ad display.
2. Non-obtrusive Advertising - The Acceptable Ads Platform provides non-obtrusive advertising by ensuring ads meet size and labeling criteria, preventing annoying ads.
3. Engagement-focused Advertising - The Acceptable Ads Platform enables publishers and advertisers to engage millions of web users without completely turning them away with irritating ads.
Industry Implications
1. Online Advertising - The Acceptable Ads Platform disrupts the online advertising industry by offering a solution to address user annoyance and drive better engagement.
2. Ad Blocking - The Acceptable Ads Platform disrupts the ad blocking industry by providing an alternative advertising approach that respects user preferences.
3. Publishing - The Acceptable Ads Platform disrupts the publishing industry by offering a platform that allows publishers to deploy non-irritating ads to Adblock users.
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