The L'Eau de Chloé video, which conjures up something like a sweet escape, is by Mario Sorrenti features Camille Rowe Pourcheresse. After an initial success in 2008 with Eau de Chloé, Chloé went on to launch a fresh and spring-like version of this already classic fragrance in February 2012.
Inspired by the style and design of the fragrance, Mario Sorrenti produced an ethereal and spontaneous short film.
By choosing Camille Rowe Pourcheresse as a muse for this movie, Sorrenti lent the film a light, ever-so rock feel. Her strong and radiant beauty shines through from beginning to end.
Chloé's latest campaign succeeds in bringing out the freshness of a variation on a classic fragrance thanks to this wonderful collaboration.
Key Themes Behind This Trend
- Fresh Fragrance Commercials
- There is an opportunity for brands to create refreshing and spontaneous short films, featuring models that can bring out the freshness of their fragrances.
- Ethereal Perfume Advertisements
- There is a growing trend for perfume brands to produce ethereal short films, which succeed in bringing out the style, design, and freshness of their fragrances.
- Spring-like Scents Marketing
- There is an opportunity for fragrance brands to create campaigns that highlight the freshness of their spring-like scents, by featuring spontaneous and radiant models in their advertisements.
Where This Applies
- Fragrance Industry
- Leveraging fresh and spontaneous short films, featuring radiant models, to showcase the style and design of fragrances could disrupt the fragrance industry by attracting a new demographic of consumers.
- Fashion Industry
- By collaborating with perfume brands, fashion designers can create short films that not only promote their clothing lines but also the fragrances they recommend to complete the look.
- Marketing and Advertising Industry
- Creating engaging and visually stunning advertisements for fragrance brands using spontaneous and refreshing short films, portraying the mood and ambiance of the fragrance, could disrupt the marketing and advertising industry, pushing the boundaries of creativity.
