Since launching in 1978, Cacharel has been a brand representative of youth and freedom -- its newest fragrance 'YES I AM BLOOM UP!' is no exception. A follow up to the 2018 'YES I AM,' YES I AM BLOOM UP! reimagines the original spicy signature with a fresh and fizzy twist that evokes a joyful, self-expressive air.
Master perfumers Honorine Blanc and Alexis Grugeon created the feel-good scent, blending red berries, green mandarin, red peonies, orange blossom, benzoin, and sandalwood essence.
The fragrance is promoted by new spokesperson, Skai Jackson, a multi-talented young actress, author, and advocate for social justice. Her inspiring journey aligns perfectly with Cacharel's commitment to women's empowerment. As a long-term partner of Inspiring Girls International, Cacharel connects young girls with female role models worldwide, uplifting aspirations and promoting positive values.
Image Credit: Cacharel
What's Driving This Trend
- Youthful Fragrances
- Cacharel's YES I AM BLOOM UP! reimagines the original spicy signature with a fresh and fizzy twist that evokes a joyful, self-expressive air.
- Brand Representation
- Cacharel has been a brand representative of youth and freedom since its launch in 1978.
- Women's Empowerment
- Cacharel's commitment to women's empowerment aligns perfectly with Skai Jackson, the fragrance's new spokesperson, who is an advocate for social justice and uplifts aspirations.
Who This Affects Most
- Perfume
- Cacharel's YES I AM BLOOM UP! offers a fresh and fizzy twist to the perfume industry, catering to youthful and self-expressive consumers.
- Fashion
- Cacharel's YES I AM BLOOM UP! promotes youth and freedom, making it a great fit for the fashion industry, especially targeting young female fashionistas.
- Social Impact
- Cacharel's partnership with Inspiring Girls International and Skai Jackson's involvement in social justice advocacy opens up opportunities for the fragrance industry to support positive values and uplift aspirations.
