Hitting the open road in a van has become quite popular with consumers seeking an alternative to traditional travel, which is seeing services like Roamerica adventure vehicle rentals rise in prominence.
Started by Gretchen Bayless and Taylor Hood, the service will provide travelers with access to feature-rich camper vans that are ready for the open road. Ample sleeping space, a food preparation area and storage is found throughout each one to let couples, families or friend groups explore their choice of destination on their own terms.
The Roamerica adventure vehicle rentals service is also expanding to offer Toyota 4x4s that are outfitted with full kitchens and rooftop tents to let explorers reach areas off the grid with total ease in complete comfort.
What's Driving This Trend
- Van Life Trend
- As vanlife continues to gain popularity among travelers looking for alternative and experiential ways of travel, businesses can create innovative rentals for mobile lifestyles and unique experiences on the open road.
- Adventure Vehicle Rentals
- As consumers increasingly seek out unique travel opportunities, businesses can capitalize on the trend by offering feature-rich adventure vehicles that provide comfort, accessibility and freedom for individuals and groups alike.
- Off-the-grid Travel
- As more travelers seek to explore areas away from tourist hotspots, businesses can develop innovative products and services, such as Toyota 4x4s outfitted with full kitchens and rooftop tents, that help them reach more remote destinations comfortably and in style.
Who This Affects Most
- Travel and Tourism
- With the growing interest in alternative travel experiences, businesses in the travel and tourism industry can provide various options for unique and experiential vacations that cater to the needs of specific communities, like vanlifers.
- Auto Rental and Leasing
- As more travelers seek adventure on the open road, the auto rental and leasing industry can develop fleets of feature-rich vehicles, such as camper vans and 4x4s, that meet the needs and preferences of travelers seeking flexibility, comfort and adventure.
- Outdoor Recreation and Gear
- As the trend for off-the-grid travel grows, businesses in the outdoor recreation and gear industry can provide gear, equipment and services that cater to the specific needs of travelers seeking adventure in remote and rugged environments.
