Whether it's counting down the twelve days of Christmas or 25 days in December, a festive advent calendar for Christmas gives consumers a fun way to sample new products every day. This year, Pact Coffee put together 'The Pact Coffee Advent Calendar,' which is filled with 25 fair trade coffees from around the world, all of which are individually wrapped and pre-ground in 20-gram serving sizes. To make sampling the coffee types even easier, Pact Coffee also includes 25 V60 coffee filters for effortless brewing.
Now that many festive advent calendars are being created with adults in mind, they are being filled with a variety of beverages. Some kits to help count down the days to Christmas are being filled with everything from tea and hot chocolate to craft beer and wine.
What's Driving This Trend
- Festive Advent Calendars
- The rise of adult-focused advent calendars filled with various beverages presents opportunities for brands to create unique and themed products for countdown celebrations.
- Direct Trade Coffee
- The growing interest in fair trade and sustainable coffee practices opens doors for innovative businesses to offer advent calendars filled with ethically sourced coffees from around the world.
- Effortless Brewing
- The inclusion of coffee filters in advent calendars streamlines the brewing process, presenting an opportunity for coffee brands to create convenient and user-friendly products for coffee enthusiasts.
Who This Affects Most
- Beverage
- The trend of advent calendars filled with various beverages creates opportunities for beverage companies to tap into the countdown season and offer unique, limited-edition products.
- Fair Trade
- The demand for fair trade products, including coffee, creates industry potential for fair trade organizations and coffee companies to collaborate on creating special advent calendar editions.
- Coffee Brewing
- The inclusion of coffee filters in advent calendars highlights the need for innovative and convenient brewing solutions, teasing potential disruption opportunities for coffee brewing equipment manufacturers.
