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Google's 'Adsense Auto' Uses Machine Learning to Make Intelligent Decisions

 - Feb 22, 2018
References: adsense.googleblog & campaignlive
Google's Adsense program lets publishes monetize online content with advertisements—and now the next generation of this technology with Adsense Auto. As Google describes, Adsense Auto ads "use machine learning to make smart placement and monetization decisions" on the behalf of publishers.

Getting started with Adsense Auto ads involves embedding a piece of code across all pages. Preferred ad formats can then be toggled with ease, without the need to change code. With the required lines of code in place, Google's Adsense auto gets to work on analyzing pages, finding potential advertising placements and featuring ads that will enhance the user experience.

As part of the new program, Google Adsense Auto also has the potential to identify available ad space and place new advertisements as a means of increasing revenue.

Image Credit: Google