What is the trend of fruit-infused spirits?

The incorporation of real fruit juice in tequila-based RTD beverages signals a shift towards more natural, refreshing flavor profiles in the spirits industry.

What is the trend of premium rtd cocktails?

The use of high-quality tequila from Casa Rica in Adios drinks exemplifies the trend of elevating ready-to-drink cocktails with premium spirits.

What is the trend of crossover brand expansions?

Lifestyle and cannabis brands like Cookies venturing into alcoholic beverages highlight a growing trend of cross-industry brand expansions to capture wider market audiences.

What are the implications for the alcohol and spirits industry?

The introduction of tequila-based RTD beverages that focus on authentic flavors is creating new market opportunities within the traditional alcohol industry.

What are the implications for the food and beverage industry?

Emerging fruit-infused alcoholic beverages are driving innovation in the food and beverage sector, appealing to health-conscious consumers seeking natural ingredients.

What are the implications for the lifestyle brands industry?

Lifestyle brands entering the alcohol market with creative beverage offerings, like Adios, are reshaping consumer expectations and brand identity in the industry.

Taste-Driven Tequila Refreshments : Adios drinks

Taste-Driven Tequila Refreshments

Adios Drinks are Made with Tequila and Real Fruit Juice

Michael Hemsworth — July 18, 2025 — Lifestyle

References: cookies.co & businesswire

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Adios drinks have been created by lifestyle and cannabis brand Cookies as its first foray into the world of ready-to-drink (RTD) alcohol refreshments. The drinks are crafted with premium tequila sourced from Casa Rica and are flavored with real fruit juice to give them a bold, authentic taste that will work perfectly for consumers to enjoy in the summer heat. The drinks come in four flavors including Strawberry, Mango, Spicy and Lime, which are being offered in four-packs and in variety packs.

Founder and CEO of Cookies Berner commented on the Adios drinks saying, "Cookies has always been about pushing boundaries and delivering quality. With Adios, we’re bringing our energy into the tequila space–my spirit of choice–something fun, authentic, and perfect for any vibe."

Trend Themes

Fruit-infused Spirits — The incorporation of real fruit juice in tequila-based RTD beverages signals a shift towards more natural, refreshing flavor profiles in the spirits industry.
Premium RTD Cocktails — The use of high-quality tequila from Casa Rica in Adios drinks exemplifies the trend of elevating ready-to-drink cocktails with premium spirits.
Crossover Brand Expansions — Lifestyle and cannabis brands like Cookies venturing into alcoholic beverages highlight a growing trend of cross-industry brand expansions to capture wider market audiences.

Industry Implications

Alcohol and Spirits — The introduction of tequila-based RTD beverages that focus on authentic flavors is creating new market opportunities within the traditional alcohol industry.
Food and Beverage — Emerging fruit-infused alcoholic beverages are driving innovation in the food and beverage sector, appealing to health-conscious consumers seeking natural ingredients.
Lifestyle Brands — Lifestyle brands entering the alcohol market with creative beverage offerings, like Adios, are reshaping consumer expectations and brand identity in the industry.

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