The adidas Telstar 18 ball was the crown jewel of the 2018 FIFA World Cup. It embodied both the spirit to the past -- the reference to "adidas' iconic 1970 World Cup ball" is implied, as well as nods to the future. The later gives fans the opportunity to immerse themselves even deeper into the game.
The adidas Telstar 18 ball incorporates a near-field communication (NFC) chip. The tech does not offer game specifics like ball flight or speed. However, the feature does enhance fan experience. Individuals with Android and iOS devices have the opportunity to connect to the adidas Telstar 18 ball and access exclusive World Cup content, as well as gain the opportunity to enter in certain draws or competitions.
The 2018 FIFA World Cup marked the first year a connected ball technology was used.