Joining the likes of NikeID, adidas' SPEEDFACTORY is experimenting in personalized manufacturing methods that allow consumers to receive products faster. adidas has created a robotic factory in Germany that can create sporting footwear of a high quality rapidly.
This production service will allow the flexible factory to be closer to the consumers who are receiving the products, therefore this will reduce shipping emissions as well as the use of adhesive products for long transportation. adidas' SPEEDFACTORY will soon be copied around the world and paired with in-store services that allows consumers to choose their custom shoe and have it delivered soon after.
The in-store customization process and experience will streamline shoe shopping as well as excite consumers with digital designs that result in the perfect shoe.
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