Joining the likes of NikeID, adidas' SPEEDFACTORY is experimenting in personalized manufacturing methods that allow consumers to receive products faster. adidas has created a robotic factory in Germany that can create sporting footwear of a high quality rapidly.
This production service will allow the flexible factory to be closer to the consumers who are receiving the products, therefore this will reduce shipping emissions as well as the use of adhesive products for long transportation. adidas' SPEEDFACTORY will soon be copied around the world and paired with in-store services that allows consumers to choose their custom shoe and have it delivered soon after.
The in-store customization process and experience will streamline shoe shopping as well as excite consumers with digital designs that result in the perfect shoe.
What's Driving This Trend
- Personalized Manufacturing
- Adidas' SPEEDFACTORY and NikeID are leading the trend of personalized manufacturing for sporting footwear, providing exciting digital designs and faster delivery.
- Sustainability
- Eco-friendly shoe manufacturing methods pioneered by companies like adidas and Nike are leading the way in limiting shipping emissions and reducing transportation of adhesive products.
- Retail Innovation
- In-store customization technology offers consumers a streamlined shoe shopping experience and prompt delivery, offering retail businesses opportunities to integrate technology into their operations.
Who This Affects Most
- Sporting Goods
- Sporting goods companies can leverage personalized manufacturing and eco-friendly methods in their production processes to appeal to conscious consumers.
- Retail
- Retailers can use in-store customization and faster manufacturing to attract customers and enhance the shopping experience.
- Manufacturing
- Manufacturing industries can learn from the success of SPEEDFACTORY and NikeID and adopt personalized and eco-friendly production technology to remain competitive in the market.
