Jeremy Gutsche's award-winning Exploiting Chaos, which will teach you the ways of adaptive innovation, is now available in a free eBook format.
Along with adaptive innovation, other strategies that the book explores includes: Culture of Revolution, Trend Hunting and Infectious Messaging. Exploiting Chaos puts forward that the next wave of management theory will be the science of adaptation, that is, going from defining, ideating, synthesizing, prototyping to testing.
The magazine-style Exploiting Chaos, which is now enhanced with videos on the eBook form, won the Inc. Best Book for Business Owners. Companies like MTV, Hyatt, Apple, Microsoft, Fortune, GE and Disney were all founded during periods of chaos. Instead of retreating, learn to thrive during times of change with tactics like adaptive innovation.
"Exploiting Chaos is the quintessential road map for all those who seek opportunity in times of change," said Guy Kawasaki, co-founder of AllTop and author of Reality Check.