Previously, global creative ad agency Victors & Spoils created a disturbing short clip on the incredibly obscene amount of Photoshop and airbrushing that are used on models in magazines, editorials and photo shoots.
Now, just in time for the Christmas holidays, the creative ad agency has created a parody of their previous video where, instead of seeing the transformation of a woman turned into a model through digital airbrushing, they give the model a festive makeover. The video starts off with an introduction, “Ad agencies go to disturbing lengths to create the perfect image. Guess we’re no different.” The result is a model who is transformed into an obese Santa Claus, with rolls of fat hanging onto his sides, wearing nothing but his red underwear.
What's Driving This Trend
- Digital Airbrushing Parodies
- Opportunity to create humorous versions of serious PSAs.
- Festive Makeovers
- Opportunity for holiday-themed rebranding and merchandise.
- Body Positivity Parodies
- Opportunity to promote body positivity through humor and satire.
Who This Affects Most
- Fashion
- Opportunity for fashion brands to create body-positive campaigns.
- Advertising
- Opportunity for agencies to use humor and parody in PSAs and campaigns.
- Entertainment
- Opportunity for comedians and content creators to produce body-positive comedy.
