Pharmaceutical company Allergan created the #ActuallySheCan campaign that is directed towards empowering the well-being of millennial women. The campaign is a social media-based platform that creates an interactive community for women to share and discuss their overall well-being.
The campaign is in support of the pharmaceutical company’s birth control pill Lo Loestrin Fe. This platform is specifically geared towards millennial women whose generation is more adaptable and comfortable with conversing via online and social media. The campaign encourages chats about a range topics such as eating and relationships, however the ultimate goal is to steer the conversations towards the brand’s birth control.
In order to better reach the millennial generation, the campaign’s creative agency Faith Popcorn BrainReserve created an online language that includes emojis and the hashtag #ActuallySheCan. In addition, the campaign is supported by celebrities such as Lea Michele.
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