Activist manuka honey differentiates itself from other offerings by focusing on potency and transparency in the manuka honey superfood industry. The honey itself is native to New Zealand, crafted by bees using the Manuka bush, and offers a variety of benefits ranging from immune and digestive support to skin healing properties. These properties come from the honey's high levels of an antibacterial compound called methylglyoxal.
While many companies offer manuka honey and related products, Activist manuka honey ensures buyers are purchasing the best product available. The range of honey offered by Activist is separated between "everyday" manuka honey and "medicine." Measured in MGO, milligrams of methylglyoxal per kilograms, Activist manuka honey comes in three levels. These levels include 850+ MGO, 300+ MGO, and 100+ MGO. The different levels of MGO affect the cost of the honey, with the lower levels better for everyday consumption.
Why This Trend Is Growing
- Potency-focused Products
- Companies can focus on producing high-potency versions of their products to stand out in the market and provide more value to their customers.
- Transparent Labeling
- Offering transparent labeling that clearly displays the levels of key compounds in their products can help companies establish trust and differentiate themselves in the market.
- Health and Wellness Superfoods
- The popularity of superfoods like manuka honey highlights the potential for new superfood products that offer a range of health benefits for consumers to explore.
Industries Being Reshaped
- Food and Beverage
- There is an opportunity for companies to differentiate themselves and capture market share in the food and beverage industry by producing high-potency, health-focused products.
- Natural Health Remedies
- The growing interest in natural health remedies presents opportunities for companies to produce natural remedies that have been proven to have health benefits, like manuka honey.
- Beauty and Skincare
- Companies in the beauty and skincare industry may benefit from exploring the use of natural ingredients with proven health benefits, like manuka honey, in their products.
