World Vision's ‘Their Misery is Not Invisible’ ad campaign employs an inkblot metaphor to reinforce the concept that we don’t always recognize what we see, but we CAN see if we look closely enough.
According to World Vision, some 2 billion of the world’s children suffer poverty, abuse or exploitation. This ad campaign uses Rorschach test-like ‘inkblots’ to carry the messages. The three images, showing homelessness, violence and exploitation were developed as public service announcements by Agency Bates 141 of Jakarta, Indonesia for World Vision and the Jakarta Press.
CREDITS: Illustrator: Andreas Junus, George Ananda / Executive Creative Director: Hendra Lesmono / Art Director: Andreas Junus / Copywriter: Iyan Susanto / Country: Indonesia / Client Service : Wan Lie