Activate Vitamin Water packaging accomplishes what most bottled products does not. It communicates a sense of freshness, thanks to the incorporation of a clever twistable cap. Only upon turning the lid of these beverages does the enriched H2O become mixed with A, B5, B12, and C vitamins.
The Pearlfisher studio has managed to create a unique visual identity for this delicious drink that works with a process of consumer-initiated ingredient mixing. With research showing that the best benefits come immediately after the combination of the contents, the team ended up with a special release top, emphasized by a bold color that corresponds to the fruity flavor of the drink. Activate Vitamin Water packaging is further set apart from its competitors with a vivid and fluid label.