Kar L'Art de L'Automobile works in collaboration with Salomon on a new iteration of the ACS Pro Advanced sneaker model for the season. It takes on the name KAR ACS PRO and it is offered in two different colorway options -- this includes the notable yellow, red, and green and the baby blue and pink.
The design boasts a technical aesthetic and has a stark contrast across both colorways through the gradient and color-blocking application. It is also detailed with touches of branding throughout the shoe. The sneaker pack is accompanied by a selection of apparel as well, and features tonal tracksuits, shorts, tees, caps, and socks. The brand also features a collaborative set of frames made alongside Oakley.
Image Credit: Kar L’Art de L’Automobile
What Makes This Trend Stand Out
- Gradient Sneaker Aesthetics
- There is an opportunity for footwear brands to incorporate stark gradient designs in their sneakers as a point of differentiation.
- Collaborative Product Design
- The collaboration between Kar L'Art de L'Automobile and Salomon presents opportunities for brands in different industries to work together to create new products.
- Complementary Apparel and Accessories
- Brands can expand their offerings by creating complementary apparel and accessory lines to go with their sneaker releases, similar to KAR ACS PRO's tracksuits, shorts, tees, caps, and socks.
Sectors Adopting This
- Footwear
- Footwear brands can incorporate gradient designs and collaborate with other brands in different industries to create new, unique products.
- Fashion
- Fashion brands can add complementary apparel and accessory lines to their collections to expand their offerings and provide customers with a full look.
- Eyewear
- Accessories brands like Oakley can collaborate with footwear or fashion brands to create new product lines and tap into different markets.
