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Southwest Traveler Pictorials

The Acrimony Fall/Winter 2012 Lookbook was Shot in North California

— September 26, 2012 — Fashion
The Acrimony Fall/Winter 2012 lookbook was shot in Northern California in the middle of nowhere. The pictorial features a model all by himself who is supposed to represent a wayward traveler who is trying to find his way in the world. The golden fields of wheat make for a sublime backdrop that accentuates the preppy street wear clothing that Acrimony carries in its store. In these clothes, you are able to go wherever you like and be whoever you want.

The lookbook was shot by photographer Cody Rasmussen and styled by Jacob Wendt and Jenny Chung. The selection of clothes keeps things neatly tailored and adds in some patterns and accessories to bring in some personality.

Acrimony is a store that is located in San Francisco. The store features designs by many labels including DRKSHDW by Rick Owens, Kai-aakmann, Reigning Champ, Rachel Comey, Miansai, Robert Geller, Odyn Vovk and Gitman Brothers Vintage.
Trend Themes
1. Preppy Streetwear - Disruptive innovation opportunity: Create a sustainable and ethical preppy streetwear line that appeals to conscious consumers.
2. Golden Fields - Disruptive innovation opportunity: Develop synthetic fabrics and eco-friendly dyes that mimic the golden fields of wheat, creating sustainable clothing with natural aesthetics.
3. Solo Traveler - Disruptive innovation opportunity: Design a tech-driven platform that connects solo travelers and offers personalized itineraries and recommendations based on individual preferences.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement virtual reality (VR) technology to create immersive online shopping experiences for fashion retail brands.
2. Photography - Disruptive innovation opportunity: Develop AI-powered cameras that can capture stunning and artistic shots, enhancing the creativity and efficiency of fashion photographers.
3. Clothing Design - Disruptive innovation opportunity: Utilize 3D printing technology to create customizable and sustainable clothing, reducing waste and enabling mass personalization.
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