ACRONYM’s new addition to its Spring/Summer 2022 collection sticks to the brand’s utilitarian aesthetic, comprised of jackets, graphic tees, cargo shorts, sweatpants, and hoodies. Highlights include the ‘2L GORE-TEX INFINIUM™ WINDSTOPPER® JACKET,’ a windproof, water-resistant outerwear option with snap buttons and a zip-up closure.
Bottoms include the ‘NYLON STRETCH BDU SHORTS,’ made with an integrated belt and zip fly. The shorts come in ‘Black’ and ‘Coyote,’ along with the ‘P10A-E CARGO PANTS.’ The headlining piece of the collection is the ‘MERCERIZED COTTON SLEEVELESS T-SHIRT,’ a sleeveless t-shirt worn by ACRONYM founder Errolson Hugh. The shirt features a printed ‘Wildcard’ graphic on the chest and rear.
Consumers can shop ACRONYM’s Drop B of Spring/Summer 2022 at HBX.
Image Credit: ACRONYM
Key Themes Behind This Trend
- Techwear Fashion
- The rise of technical utilitarian capsules presents opportunities in materials and design innovation for fashion brands.
- Performance Fabrics
- As technical fabrics become more commonplace in fashion, there is an opportunity for textile companies to develop eco-friendly options with high performance capabilities.
- Sustainable Fashion
- The utilitarian aesthetic in fashion presents an opportunity for brands to incorporate sustainability into their designs, using recycled and eco-friendly materials.
Where This Applies
- Fashion
- As seen in ACRONYM's Spring/Summer 2022 collection, fashion companies have opportunities to incorporate technical materials, sustainable practices, and utilitarian aesthetics into their designs.
- Textile Manufacturing
- The trend towards technical fabrics in fashion presents opportunities for textile companies to innovate and create sustainable, high-performance materials.
- Retail
- Retail companies can benefit from the growing popularity of technical utilitarian capsules by curating collections that cater to consumers seeking both functionality and fashion.
