Acne Studios' Spring/Summer 2018 capsule is heavily influenced by motifs that are derived from Swedish folklore. Dubbed 'Midsummer Mystic,' the fashion collection is identified by vibrant coloring, tribal-inspired prints, theme-appropriate symbolism and overall breezy, lightweight silhouettes. The label seamlessly introduces hints of psychedelia in its 2018 capsule to appeal to a larger audience.
Acne Studios' Spring/Summer 2018 collection is comprised out of boxy sweatshirts, hoodies, printed beach shorts, t-shirts and more. Boasting illustrations of animals that are commonly found in Sweden -- like elk, geese, herring and crayfish, the Midsummer Mystic collection entertains a truly unique vibe with its folklore-inspired ensembles. The pieces in the Spring/Summer collection go smashingly well together, however, the clothing is bold enough to create a noticeable contrast outside of capsule-exclusive outfits.
Key Themes Behind This Trend
- Folklore-inspired Fashion
- There is an opportunity for fashion brands to incorporate traditional cultural motifs and symbols into their designs to create unique and eye-catching collections.
- Psychedelic Prints and Colors
- Fashion designers can experiment with bold and vibrant colors and trippy prints to stand out among competitors and appeal to a younger audience.
- Capsule Collections
- Creating limited edition capsule collections with a distinct concept and theme can generate buzz and attract loyal customers.
Where This Applies
- Fashion
- The fashion industry can incorporate traditional cultural symbols and psychedelic prints to create unique collections and appeal to a younger audience.
- Design
- Designers can experiment with incorporating traditional cultural motifs and symbols into their designs to create a fresh and unique aesthetic.
- Retail
- Retailers can create buzz and attract customers by offering limited edition capsule collections with a distinct concept and theme.
