The Birch Milk Refining Toner is a new acid toner from Then I Met You that contains AHAs and PHAs and ingredients to naturally calm the skin. In all, the toner boasts a 76% concentration of pure birch juice, plus potent ingredients like marshmallow root extract and squalane for their deeply hydrating benefits. The toner is also beneficial for smoothing out fine lines and preventing breakouts thanks to its formula, which is packed with antioxidants, minerals and vitamins.
The K-beauty toner for all skin types is cruelty-free, vegan and free from sulfates, alcohol, parabens, artificial coloring and synthetic fragrances.
While some acid toners can cause those with sensitive skin to feel a burning or tingling sensation after the product has been applied, the Birch Milk Refining Toner sets itself apart with an ultra-soothing, non-irritating formula.
What's Driving This Trend
- Plant-based Skincare
- The use of pure birch juice and natural ingredients in this toner highlights the growing trend of plant-based skincare products.
- Hydrating Acid Toners
- The inclusion of hydrating ingredients like marshmallow root extract and squalane in this toner reflects the trend of acid toners with added hydration benefits.
- Clean Beauty
- The cruelty-free, vegan, and free-from-sulfates, alcohol, parabens, artificial coloring, and synthetic fragrances formulation of this toner aligns with the clean beauty movement.
Who This Affects Most
- Skincare
- The skincare industry should explore incorporating more plant-based ingredients and incorporating hydration-focused formulations into acid toners.
- Beauty
- The beauty industry can capitalize on the clean beauty trend by developing more cruelty-free, vegan, and free-from formulas.
- Natural Cosmetics
- Natural cosmetics companies can leverage the use of pure birch juice and other natural ingredients to create innovative and soothing skincare products.
