Brooklyn Delhi's trio of achaar products introduce consumers to flavors that they most likely already know and love, but find difficult to replicate on their own. Achaar, the Hindi word for pickle, describes the use of finely chopped fruits and vegetables that are marinated in brine, oils and Indian spices.
The varieties produced by Brooklyn Delhi include: Tomato Achaar, Roasted Garlic Achaar and Rhubarb Ginger Achaar, which tap into spicy, savory, tangy, sweet and tart flavors. These condiments have the potential to be used alongside a range of dishes from around the world, including everything from soups and sandwiches to eggs and tacos, as Brooklyn Delhi calls out on its packaging.
At the Winter Fancy Food Show, Brooklyn Delhi’s Tomato Achaar was named the winner of the Front Burner Foodservice Pitch Competition.
What's Driving This Trend
- Versatile Indian Condiments
- There is potential for disruptive innovation in the condiment industry by introducing more versatile and multi-use products like Brooklyn Delhi's Achaar.
- Marinated Pickled Ingredients
- The trend of using marinated fruits and vegetables as condiments presents an opportunity for the food industry to create new and unique flavor profiles
- Global Flavors in Condiments
- There is a growing demand for international flavors in condiments, and Brooklyn Delhi's Achaar taps into this trend with its Indian spice-infused products.
Who This Affects Most
- Condiments
- The condiment industry can benefit from disruptive innovation by creating versatile, multi-use products that incorporate unique ingredients and flavors.
- Food Service
- Brooklyn Delhi's Achaar can provide food service businesses with a new and unique ingredient to incorporate into their menus, tapping into the growing demand for global flavors.
- Packaged Foods
- Packaged food companies can explore the use of marinated and pickled fruits and vegetables as a unique selling point for their products, similar to Brooklyn Delhi's Achaar.
