Accessible Blood Testing Services

Babson Diagnostics Has Introduced Betterway™ Blood Testing

Babson Diagnostics' BetterWay™ is a pioneering and accessible blood testing service.

The BetterWay™ approach addresses longstanding challenges in blood testing, offering a hybrid model that combines small-volume blood collection with centralized analysis. This innovation not only enhances the patient experience by making testing less invasive but also integrates seamlessly into existing pharmacy workflows. Trained pharmacy staff can administer a wide range of tests, supporting wellness exams, chronic disease management, and screenings, thereby expanding the role of pharmacies in healthcare delivery.

Partnering with major retail outlets like H-E-B and local pharmacies such as Peoples Rx and Lake Hills Pharmacy in Austin and San Antonio, Babson Diagnostics aims to democratize blood testing by bringing it closer to consumers through familiar retail settings.

Image Credit: Babson Diagnostics

Pharmacy-based Blood Testing
Pharmacies are now equipped to handle blood tests, blending convenience with comprehensive healthcare services.
Micro-volume Blood Collection
Small-volume blood collection technology minimizes patient discomfort while maintaining test accuracy and reliability.
Retail Healthcare Integration
Partnering with major retail outlets positions blood testing services in everyday locations, fostering accessibility and consumer accessibility.

Industries Being Reshaped

Healthcare Services
The expansion of healthcare services into retail pharmacies signals a shift towards more accessible and decentralized care.
Medical Technology
Advancements in micro-volume blood collection are reshaping diagnostic methods to be less invasive and more efficient.
Pharmaceutical Retail
Pharmaceutical retailers are transforming into multifaceted health hubs by integrating diagnostic services within their operations.
SCORE
1.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 1%
Activity 1%
Freshness 28%