True design does not exist isolated within the studio, but it infiltrates life, just as this Academia Brasileira de Artes campaign suggests. The beauty about the way this institution got its message out, is that reps were simply armed with stickers and set loose amidst the city.
The DDB advertising agency of Brazil devised this publicity stunt to emphasize the fact that inspiration and creativity exist in the everyday details. The black decals that were applied to objects like public toilets, garden vines, cupboard doors and power outlets instantly frame such scenes for the untrained eye to consider the profound potential one can discover by simply looking around. Advertising the ABRA graphic design program, this Academia Brasileira de Artes campaign encourages an open imagination and a fresh look at the world.