True design does not exist isolated within the studio, but it infiltrates life, just as this Academia Brasileira de Artes campaign suggests. The beauty about the way this institution got its message out, is that reps were simply armed with stickers and set loose amidst the city.
The DDB advertising agency of Brazil devised this publicity stunt to emphasize the fact that inspiration and creativity exist in the everyday details. The black decals that were applied to objects like public toilets, garden vines, cupboard doors and power outlets instantly frame such scenes for the untrained eye to consider the profound potential one can discover by simply looking around. Advertising the ABRA graphic design program, this Academia Brasileira de Artes campaign encourages an open imagination and a fresh look at the world.
What's Driving This Trend
- Everyday Design
- Promoting art and creativity that's present in everyday life to encourage new perspectives and stimulate imaginative thinking.
- Guerrilla Advertising
- Using unconventional and unexpected methods to market products or services that can leave a lasting impression on potential customers.
- Decal Marketing
- Using stickers to turn ordinary objects into branded promotional tools.
Who This Affects Most
- Graphic Design
- Educating and training the next generation of graphic designers to boost the industry and create new artistic trends.
- Advertising
- Maximizing promotions by using innovative guerrilla-based campaigns that can help cut through the cluttered world of traditional advertising.
- Print Production
- Manufacturing and producing custom decals and stickers as an alternative way to promote a brand or product through creative advertisement.
