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Futuristic Surrealism Vodka Ads

Absolut World

— March 24, 2008 — Art & Design
These might just be the most artistic and creative ads I have seen for a long while. The artistry and effort that was put into making them is very evident and would make even Salvador Dali proud.

Absolut Vodka released these new super creative ads as a promotion for their Absolut Machines interactive site.

With an "In an absolut world, machines amplify your creativity" tagline, the ads have two musical themes: Quartet and Choir. The images are abstract yet rich, with a captivating art direction.

The artistic campaign was created by TBWA/MAP ad agency, Paris, France with creative direction by Sébastien Vacherot & Manoelle van der Vaeren, art direction by Julien Boissinot & Nicolas Pontacq and fantastic photography by Laurent Séroussi. Well done boys!
Trend Themes
1. Interactive Advertising - Absolut Machines interactive site promotes creative user engagement and artistic experiences through their vodka ads.
2. Artistic Branding - TBWA/MAP ad agency creates surreal and imaginative Absolut Vodka ads with captivating art direction and photography.
3. Music-themed Marketing - Absolut Vodka's Quartet and Choir musical themes in their new ads showcase the brand's creative and innovative image.
Industry Implications
1. Alcohol and Beverage - Absolut Vodka's artistic ads with unique musical themes create a disruptive innovation opportunity for the alcohol and beverage industry to appeal to creativity and imagination in marketing.
2. Advertising and Marketing - TBWA/MAP ad agency's creative vision and art direction for Absolut Vodka's ads demonstrate a disruptive innovation opportunity for the advertising and marketing industry to engage customers with art and visual storytelling.
3. Interactive Technology - Absolut Vodka's Absolut Machines interactive site presents an opportunity for the interactive technology industry to collaborate with alcohol companies to create unique digital experiences for customers.
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