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Absolut World

 - Mar 24, 2008
References: absolut
These might just be the most artistic and creative ads I have seen for a long while. The artistry and effort that was put into making them is very evident and would make even Salvador Dali proud.

Absolut Vodka released these new super creative ads as a promotion for their Absolut Machines interactive site.

With an "In an absolut world, machines amplify your creativity" tagline, the ads have two musical themes: Quartet and Choir. The images are abstract yet rich, with a captivating art direction.

The artistic campaign was created by TBWA/MAP ad agency, Paris, France with creative direction by Sébastien Vacherot & Manoelle van der Vaeren, art direction by Julien Boissinot & Nicolas Pontacq and fantastic photography by Laurent Séroussi. Well done boys!